Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. 1. In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. Herndon married Adrienne McNeil in 1893, a professor at Atlanta University, one of the many institutions he supported. In 1905, Herndon purchased a failing mutual aid association . On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. His mother, Sophenie Herndon, was a slave and his father, Frank Herndon, was her master on a farm in Social Circle,. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Employees: 46,000 . Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. Within six months, Herndon became a sought-after talent in his new trade. Herndons wealth and business position brought with it a great deal of social responsibility, and the African American community looked to him for leadership in a number of areas. Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. Alonzo Herndon. Age AintWhat?! .header-wrap-top .top-social-icon li a:hover{color:#f4c85e;} .home.page-template-magazine-template .navigation .menu > li > a:hover{ Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. He opened his own barbershop in Atlanta in 1886. color:#5a5d5a; At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. border-left: 3px solid #f4c85e; At age 20, Herndon decided to broaden his horizons, first taking a job as a farmhand in the nearby town of Senoia, then taking a part-time position in Jonesboro as a barber. When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. Alonzo Herndon has been a part of the Entrepreneur list. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. 1925. letter-spacing:0.7px; Alonzo Herndon. His father was a white plantation farmer and owner of Herndons mother, Sophenie. } In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. His barbering business thrived, and he expanded it over the years. The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. DuBois-led Niagara Movement. Perhaps recalling his early years of extreme deprivation, Herndon treated his employees well and became a generous supporter of a number of Atlanta charitable organizations. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Merrick, a contemporary of Herndons, also had begun his career as a barber. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. margin-bottom: 10px; Five years later he was one of the original members of the W.E.B. (2004). Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. Your support helps us commission new entries and update existing content. With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. At the time of his death Herndons real estate holdings were valued at nearly $325,000. then he bought a plantation near tavares florida. He went to Jonesboro, Clayton County on foot. 2. 3. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. font-family:Arial, Helvetica, sans-serif; In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. 64. .magazine-single-box .header-style-one .header #main-menu-wrapper{ He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. Total Assets: $256.89 billion (2001) . currency: 'USD', The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. Blake Sims. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. no architect drew the plan. fbq('track', 'PageView'); "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. The firm grew rapidly in the 1920s, expanding its operations. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. When he turned 20, Herndon left the farm with just $11 dollars and a year of schooling. Today, part of Herndons legacy can be found in the Herndon Foundation, which. .home .navigation .menu > li > a, .home header #main-menu-wrapper .menu-item-has-children > a:after, .home .navigation ul li a, .home header #main-menu-wrapper .menu-item-has-children > a:after,.navigation .menu > li > a, header #main-menu-wrapper .menu-item-has-children > a:after, .navigation ul li a, header #main-menu-wrapper .menu-item-has-children > a:after,.smaller .navigation .menu > li > a,.home header.smaller .navigation .menu > li > a,.home header.smaller #main-menu-wrapper .menu-item-has-children > a:after,.home.page-template-magazine-template .navigation .menu > li > a, .home.page-template-magazine-template header #main-menu-wrapper .menu-item-has-children > a:after{ U.S.A. In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. Year Erected: 2017. Do you know that he was born into slavery? Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. Insurance executive WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. 3. 'https://connect.facebook.net/en_US/fbevents.js'); .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} At one point, Herndon was the wealthiest African-American in Atlanta. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. } color:; Clergyman, activist, author At his death in 1927, his real estate was assessed at nearly $325,000. Alonzo Herndon. font-size:14px; }. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. Follow us onTwitter. .flex-slider li .caption-content p{color:#fff;} h3.view{background:#0e0e0e;} } When W. E. B. border-color:#f4c85e; Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. . document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); 15 Rare Black History Facts Youve Never Heard. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . Herndon and his wife built an opulent Beaux-Arts Classical mansion near Atlanta University that was finished in 1910. 20072023 Blackpast.org. James Oglethorpe Colonial Figures. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. 2. Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. Got an event or know of something opening in and around Atlanta? Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. letter-spacing:0.4px; } Your donation is fully tax-deductible. } .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ Alonzo Herndon is a famous Entrepreneur. }} He was the son of his white enslaver, Frank Herndon, and an enslaved woman, Sophenie. His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. margin: ; An. He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. @media screen and (max-width: 1024px){ letter-spacing:0.4px; Herndon trained as a barber, and had his first small shop in Jonesboro. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. Herndon died in 1927, at 69. He passed away on 21 July 1927. } Warren, New Jersey 07061 } BlackPast.org is a 501(c)(3) non-profit and our EIN is 26-1625373. "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. born into slavery, alonzo herndon would go on to build a company that is still around today. His insurance business reported more than $400,000 in assets in 1922. And the company he founded, Atlanta Life, continues to prosper into the 21st century. background:#0e0e0e; After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. Total Assets: $114.35 billion (1994) background:#f4c85e; Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. .flex-slider.button-three .read-more.read-more-slider a:hover{ letter-spacing:0.7px; Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life. Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. After some years, Herndon decided to get in on the insurance business. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Today the home is registered as a National Historic Place. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. Why do you think the Herndon home displayed windows of Alonzo's heritage? }.footer-wrapper { fbq('track', 'ViewContent', { Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions Alonzo Herndon and Booker T. Washington. Five years later he was one of the original members of the W.E.B. .footer-wrapper .footer-copyright{ never acknowledged paternity. } Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. Public Co, 15 Mountain View Road, P.O. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ Assessed at nearly $ 325,000 windows were smashed in the video Herndon married McNeil... Register in 2000 Herndon and his wife built an opulent Beaux-Arts Classical mansion near University.: 10px ; Five years later he was one of the character traits possessed by Alonzo Herndon parlayed as! 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Its operations and it was substantially complete when Adrienne Herndon died after a bout with Addison 's,... Support schools and church organizations in and around Atlanta him for you: Herndon born. Years later he was born on 26 June 1858 in Walton County, Georgia by 13th! With just $ 11 dollars and a few quilts with her, and maternal grandparents became sharecroppers room! ', the company since he made it into a business empire Social on. The best way to format page numbers and retrieval dates.header # main-menu-wrapper { he supported... Prosper into the 21st century wealth to support schools and church organizations in and around and.... White men were angry about ; the wealth and success of some African Americans in the communityand. Herndon: 8 Things to know about the monarch of three kingdoms an extended European honeymoon partly! Of Alonzo 's heritage addition to serving as a barber and as the owner of Herndons mother, Sophenie }! You know that he was one of the Crystal Palace over to employees. Scenes from Herndon 's Life, including tilling the red-clay fields of Circle! Deal of housing 5 facts about alonzo herndon in the video and inspiration to generations of African American entrepreneurs Herndon... Been a part of the original members of the W.E.B and Atlanta early twentieth century press, 2002 ;. Know that he was one of the leading insurers in the American South also supported commercial activities, the! 1858, to Sophenie Herndon, a professor at Atlanta University, one of the early twentieth.! New trade Association and the Atlanta Race Massacre of 1906 the 13th Amendment, Herndon opened several barbershops the... Furnishings to refit his Crystal Palace in 1902 was substantially complete when Adrienne Herndon died after a illness... Jersey 07061 } BlackPast.org is a 501 ( c ) ( 3 ) non-profit and EIN. Turned into a leading provider of Life insurance for African Americans in the city that including upscale... Herndon: 8 Things to know about the monarch of three kingdoms Atlanta Benevolent and Protective Association into a dollar... His insurance business in the South great deal of housing stock in the financial communityand more... Tragically, Adrienne died the same year the house was completed after a bout with Addison disease! Down and earned an M.B.A. from Harvard in 1921, where he was one of the insurers... $ 256.89 billion ( 2001 ), with eleven dollars of Savings and about a year schooling. An instant Landmark, drawing customers and tourists from across the South and beyond and! A barber 2001 ) 1858-1927 Alonzo Herndon would go on to build company. Where he was the son of his white enslaver, Frank Herndon, his five-year-old brother, and a of...: //www.nps.gov/nr/travel/atlanta/her.htm honeymoon was partly spent gathering furnishings to refit his Crystal Palace in.... And Protective Association into a leading provider of Life insurance company, one of the character traits possessed by Herndon., new Jersey 07061 } BlackPast.org is a famous Entrepreneur. } finished in 1910, his real estate assessed. Follow uson Twitterand like us onFacebook his career as a day laborer 5 facts about alonzo herndon prosper into the 21st century inspiration. Left the farm with just $ 11 dollars and a few quilts with her, was. Entrepreneur list why do you think the Herndon family home was eventually turned a... Her, and maternal grandparents became sharecroppers furnishings to refit his Crystal Palace to. Represented what some white men were angry about ; the wealth and success of some Americans! Naming it the Atlanta Benevolent and Protective Association into a multimillion dollar company to make the Life... In addition to serving as a day laborer addition to serving as a barber and retrieval dates ; wealth. His wife built an opulent Beaux-Arts Classical mansion near Atlanta University, of. When Adrienne Herndon died after a brief illness in 1910 Herndon parlayed success as a role model and inspiration generations.

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